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Howard Hoffman
Howard Hoffman is a voice actor and a broadcast branding producer in Walla Walla, WA. He also operates the internet radio station (''Great Big Radio'' ). He was a well-known host of Top 40 radio shows in New York City, Chicago, San Francisco, Providence, Phoenix and Houston, and is currently the voice and creative consultant for radio and TV stations across the U.S.
Howard was the creative/production director at KABC Radio from 1994 until 2011.〔("Radio: KLOS rock jock Jim Ladd says goodbye on KFI" ), ''Pasadena Star-News'', 11/3/2011.〕 Before that, he was the co-host of the Hot 97 Morning Show, sharing hosting duties with Stephanie Miller. He also was one of the last music disk jockeys at WABC Radio〔WABC (AM), Howard Hoffman in the WABC lineup, WABC Wikipedia page.〕 before they switched to an all-talk format.
== Early career ==
Howard's first radio job came in 1971 during his senior year in Suffern High School. An English Teacher (and faculty adviser of the school radio station WSHS), Hank Gross, was working at WTBQ Radio in Warwick, NY on weekends and brought in Howard to do odd jobs like news gathering, music filing and an occasional newscast.〔Interview with Howard Hoffman, ''Radio and Production Magazine'', December 1977.〕 The station hired him full-time shortly thereafter and he did the 2pm-to-signoff shift. While finishing his final year in high school, Howard also took on the role of music director, and the station made a transition from a "beautiful music" format to a more adult contemporary sound.
After a brief stint in Spring Valley, NY, Howard landed his first Top 40 job doing evenings on WALL in Middletown, NY in 1973. It was here where Howard found his voice, relying heavily on listener phone participation. What set the show apart was the inclusion of local and national pop culture topics as well as humorously touching on the news as part of the show's fabric, along with the hits and oldies. Hoffman said, "… that's where I first started doing stuff like putting callers on the air, clowning around with them, hanging up on them … and they loved it."〔Interview with Howard Hoffman, ''Radio and Production Magazine'', December 1977.〕 Howard also included pre-recorded parodies and sketches which were a coveted talent that set apart the top DJ entertainers. This did not go unnoticed, and in 1974, he was hired at WDRQ in Detroit for his production and on-air skills.
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